Odin Brewing Co.
Odin brewing is located in Vancouver, BC and Seattle, WA.
They are the recipients of numerous Great American Beer Festival Awards and generally just like to have a damn good time. I’ve had the pleasure of working with them on numerous projects, some of which are below.
Thor’s Reserve
Oak Aged Tart Cherry Tripel-style Ale
Label design for 16oz bomber bottles. The Reserve Series is a seasonal release of specialty beers.
Narrative
Yggdrasil: The tree of life
Design Notes
hand illustrated
interactive
engaging
story forward
Deliverables
label design
illustration
storytelling
Coasters
The narrative of Odin’s animals are on the back of the coasters with lines for customers to contribute their own story with Odin, often recounting beers shared with good friends. These were designed for use at Odin Brewing locations as well as bars that carry their product.
Narrative
My favorite part of Odin’s stories are about his animals. A pair of ravens and a pair of wolves. He had an eight-legged horse, too, but that’s for another time.
The ravens and wolves would scour the land and report back what they had seen. I chose to use this as a way to engage customers in the narrative of the brewery and ask for them to leave hand-written notes on the coasters to act as artifacts of the breweries growing story.
Design Notes
hand illustrated
interactive
engaging
story forward
Deliverables
branding refresh
label design
storytelling
Thor’s Shadow
Imperial Stout
Label design for 12oz silver cans of a new product a new brew.
Narrative
After some research, Thor definitely had a shadow. According to Norse mythology Jörmungandr, a serpent that encircled where the gods lived (Midgard), and they had it out for each other. Eventually they meet in battle to both their demise.
Design Notes
hand illustrated
interactive
engaging
story forward
Deliverables
label design
illustration
storytelling
Sif
100 Calorie Light Lager
Label design for silver 12oz cans sold in six packs.
Narrative
The legend of Sif largely surrounds her beautiful, golden hair which is often associated with fields of flowing grain ready for harvest. One day Loki, a known trouble-maker, tricked Sif into letting him cut her hair which he stole because it was so prized. This nearly got him killed.
Design Notes
modern
simple
light
Deliverables
illustration
label design
storytelling
